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Field name | Value |
---|---|
Title | Diskussionmemorandum über Fragestellung und Umfang einer Motiv-Untersuchung mit dem Ziel, den Verkauf von Bina-Skin in Deutschland zu fördern |
Box Number | 46 |
Report Number | 1014A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Hair and Beauty |
Commissioned by | Der Binaca A. G. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | CIBA |
Method | Interview; Focus Group; Test |
Keywords | Go to Glossary |
Language | German |
Document linked to |
Erster Fortschriffsbericht: Einstellung der deutschen Frau zur Schönheitspflege: Die "Persönlichkeit" von Binaskin Die Verkaufs- und Werbe-Probleme von Binaskin in der Bundesrepublik Deutschland: Eine Motivstudie |