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Field name | Value |
---|---|
Title | Supplementary statistical analysis |
Box Number | 48 |
Report Number | 1051.3C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Broadcasting |
Commissioned by | Columbia Broadcasting System, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | CBS |
Method | Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Motivation research study - comparative patterns of viewer response to CBS-TV in New York and Los Angeles Creative analysis of 15 depth interviews of respondent attitudes toward television stations in the St. Louis area Study on the comparative patterns of viewer response to TV channels in New York and Los Angeles Supplementary memo - patterns of viewer response to TV channels |