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Field name | Value |
---|---|
Title | The personality and image of Intexa, its product and its advertising in the eyes of the French shopper / a motivational study |
Box Number | 48 |
Report Number | 1061C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Clothing and Accessories |
Commissioned by | Filatures Prouvost & Cie. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | INTEXA |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Consumer attitudes toward Intexa products, Intexa advertising and the company image of Intexa / progress report on a motivational research study |