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Field name | Value |
---|---|
Title | Proposal for a motivational research study aimed at creating leadership position for the American Express credit card plan |
Box Number | 50 |
Report Number | 1111.1A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Financial Services |
Commissioned by | American Express Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | American Express |
Method | Test; Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study aimed at creating leadership position for the American Express credit card plan Memorandum on a revised study proposal |