Motivational research study on the recruitment of salesmen for Chilton greeting cards - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivational research study on the recruitment of salesmen for Chilton greeting cards
Box Number	50
Report Number	1113C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1959 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale; Media and Publishing
Commissioned by	Chilton Greetings Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Chilton Greetings Company Go to Business Biographies
Brand	Chilton
Method	Test; Interview
Keywords	salesman, sales person, celebration, greetings card, female consumer, social status, charity, market segmentation, psychometric testing, brand choice, color, promotion, marketing, femininity Go to Glossary
Language	English
Document linked to	Chilton Greetings Company Outline of verbal progress report