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Field name | Value |
---|---|
Title | Final report for the Greeting Card Association / twelve key steps in meeting the current challenge to the greeting card industry |
Box Number | 52 |
Report Number | 1151C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Media and Publishing; Retail and Wholesale |
Commissioned by | Greeting Card Association |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Method | Interview; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a pilot study on some of the problems confronting the greeting card industry |