Proposal for a motivational study on the sales and advertising problems of Aspro in Australia - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational study on the sales and advertising problems of Aspro in Australia
Box Number	52
Report Number	1161A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	18 Mar 1959 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Briggs and James Pty., Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Briggs and James Pty., Ltd. Go to Business Biographies
Brand	Aspro
Method	Interview; Test
Keywords	drug, medicine, health, doctor, patient, analgesic, competitor analysis, market share, pain relief, packaging, marketing, promotion, brand choice Go to Glossary
Language	English