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Field name | Value |
---|---|
Title | A problem analysis and proposal for a motivational research study on the competitive sales opportunities and problems of Alcoa wrap |
Box Number | 53 |
Report Number | 1177A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Household Goods; Food and Drink |
Commissioned by | Aluminum Company of America |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Alcoa |
Method | Interview; Focus Group; Test; Observation |
Keywords | Go to Glossary |
Language | English |