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Field name | Value |
---|---|
Title | A motivational research study on the marketability on newly-designed Kelvinator ranges and the present position of Kelvinator in the appliance field |
Box Number | 54 |
Report Number | 1202.1C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Household Goods |
Commissioned by | Geyer, Morey, Madden & Ballard, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Kelvinator |
Method | Test; Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Letter proposal re: Kelvinator appliances Proposal for a consumer motivational survey dealing with the marketability of one or more models of newly designed Kelvinator cooking ranges Questions and answers on the Kelvinator range project |