Research approaches to an effective marketing and advertising strategy for Fedders air conditioners - Market Research and American Business, 1935-1965

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Field name	Value
Title	Research approaches to an effective marketing and advertising strategy for Fedders air conditioners
Box Number	55
Report Number	1218E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	15 Dec 1959 Find out more about this year
Document Type	Memorandum
Industry	Household Goods
Commissioned by	Hicks & Greist, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hicks and Greist, Inc. Go to Business Biographies
Brand	Fedders
Method	Interview; Test
Keywords	brand choice, competitor analysis, buyer motivation, product personality, air conditioner, design, family, household appliance, household product, health Go to Glossary
Language	English
Document linked to	Letter proposal re: Dixie cups and containers Summary of preliminary findings on consumer attitudes to home use of Dixie cup dispensers and Dixie cups A motivational research report on consumer attitudes to home use of Dixie cup dispensers and Dixie cups The present image and future potentials of Cocoa Marsh: proposal for a motivational research study