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Field name | Value |
---|---|
Title | Do women believe that all frozen concentrated orange juices are the same or are there some brands that are better than others? If so, which brands and why? |
Box Number | 62 |
Report Number | 1370P.7 |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | Ted Bates & Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Minute Maid; New York Times |
Method | Focus Group; Test; Interview |
Keywords | Go to Glossary |
Language | English |
Additional information | Between 1961-1964, as part of an agreement with The New York Times, the Institute for Motivational Research, Inc. conducted a series of monthly consumer panel sessions with women readers of the newspaper. The subjects were asked to answer questions formulated by various advertising agencies with regards to the marketing and advertising of grocery products (i.e. package, price, company image, commercials and advertisements as well as the intrinsic qualities of the product itself). Following each workshop, the Institute prepared a confidential summary report for advertisers as well as public materials that placed the results of the study within the broad context of the market. |
Document linked to |
How do people feel about the taste and flavor of College Inn tomato cocktail? Does this product meet or fall short of consumer requirements for a product of this nature? If you squeeze your own orange juice, which oranges do you think are the best for this purpose, California or Florida? How do you tell them apart when you shop in the store? How will members of the New York Times Grocery Research Workshop panel react to a specific Florigold grapefruit advertisement if they were to see it in their newspaper? What are consumer attitudes towards Libby's tomato juice? How do they compare it with its competition? Pineapple and pineapple juice |