A motivational research study of the problems and potential consumer franchise of Wash-Up and Delph - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the problems and potential consumer franchise of Wash-Up and Delph
Box Number	68
Report Number	1485.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1964 Find out more about this year
Document Type	Report
Industry	Cleaning Products; Hair and Beauty
Commissioned by	Youngs Rubber Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Youngs Rubber Corporation Go to Business Biographies
Brand	Wash-up; Delph
Method	Interview; Test
Keywords	housewife, female consumer, packaging, color, shape, design, promotion, family, children, hygiene, scent, price, pricing, brand preference, corporate image, customer satisfaction, cosmetics, modernity Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study of the contraceptive market Addendum to proposal for a motivational research study of the contraceptive market A summary of our major findings on present attitudes towards contraceptive devices The place of the condom in the present cultural climate