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Field name | Value |
---|---|
Title | A proposal for a study to determine smokers' reactions to the introduction on the market of new, long cigarettes, greater in length than any now existing |
Box Number | 71 |
Report Number | 1543A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Tobacco |
Commissioned by | American Tobacco Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A motivational research study on the potentials of a 100mm cigarette |