The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Title | Lux detergent research |
Box Number | 71 |
Report Number | 1546B.1 |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Cleaning Products |
Commissioned by | Lever Brothers |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Lux |
Method | Interview; Test; Observation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
First progress report on Lux Liquid A motivational research study of advertising and marketing strategy for Lux Liquid Swan, Thrill and Dove data |