A proposal for a motivational research study on Brylcreem in Canada - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on Brylcreem in Canada
Box Number	72
Report Number	1547A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1962 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Beecham Products, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Beecham Group, Ltd. Go to Business Biographies
Brand	Brylcreem
Method	Interview; Observation; Test
Keywords	male consumer, hair product, marketing, young consumer, teenager, teenage consumer, fashion, hairdressing, price, pricing, family, attitude, buying habits, product personality, name, brand awareness, masculinity, label, packaging, psychometric testing Go to Glossary
Language	English
Document linked to	A motivational research study on Brylcreem in Canada An executive summary of a motivational research study on Brylcreem in Canada - major findings and practical applications Brylcreem story board