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Field name | Value |
---|---|
Title | A proposal for a motivational research study on the automobile climate in Canada |
Box Number | 73 |
Report Number | 1606A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Automotive |
Commissioned by | MacLaren Advertising Co., Ltd. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | General Motors |
Method | Interview; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
The present automobile climate in Canada / based upon a pilot study The present automobile climate in Canada - executive summary based upon a pilot study The present automobile climate in Canada - summary of the main findings and practical applications based upon a pilot study |