Project Durham phase II - a motivational research study - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Project Durham phase II - a motivational research study
Box Number	75
Report Number	1663C.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1963 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	American Tobacco Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Tobacco Company Go to Business Biographies
Brand	Pall Mall; Lucky Strike
Method	Interview; Test
Keywords	brand choice, cigarette filter, smoking, advertising, marketing, attitude, health, safety, quality, security, consumer trend, femininity, gender, female consumer, product personality, brand preference, promotion, competitor analysis, design, market segmentation, brand switching Go to Glossary
Language	English
Document linked to	A proposal for a pilot motivational study on a new filter cigarette Proposal for follow-up research on Project Durham A pilot motivational study on a new filter cigarette