Memorandum on the present patterns and procedures characterizing American toy manufacturers and wholesalers - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memorandum on the present patterns and procedures characterizing American toy manufacturers and wholesalers
Box Number	80
Report Number	1793E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1964 Find out more about this year
Document Type	Memorandum
Industry	Toy and Game
Commissioned by	Rheinische Gummi- und Celluloidfabrik
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Rheinische Gummi- und Celluloidfabrik Go to Business Biographies
Method	Test
Keywords	toy, television advertising, marketing, children, entertainment, child consumer, housewife, female consumer, gift, consumer trend, buying habits, doll Go to Glossary
Language	English
Document linked to	Studie über den gegenwärtigen amerikanischen Spielzeugmarkt