Vorschlag zu einer Motiv- und Marketing-Strategiestudie über die Hürlimann-Biere - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketing-Strategiestudie über die Hürlimann-Biere
Box Number	82
Report Number	1850A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	20 Aug 1964 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Brauerei A. Hürlimann AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Brauerei Hurlimann AG Go to Business Biographies
Brand	Hurlimann
Method	Interview; Test; Focus Group
Keywords	alcohol, drinking custom, advertising, brewing industry, consumer, labeling, label, marketing, design, psychometric testing Go to Glossary
Language	German
Document linked to	Erster Fortschrittsbericht zu einer Motiv- und Marketing- Strategiestudie über die Hürlimann-Biere Schlussbericht zu einer Motiv- und Marketing-Strategiestudie über die Hürlimann-Biere