Vorschlag zu einer motivpsychologischen Untersuchungs- und Testreihe über die neue BAC-Rezeptur - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer motivpsychologischen Untersuchungs- und Testreihe über die neue BAC-Rezeptur
Box Number	86
Report Number	1946A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1966 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Olivin GmbH
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Bac
Method	Test; Interview
Keywords	deodorant, packaging, marketing, scent, hygiene, color, design, shape, psychometric testing Go to Glossary
Language	German