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Field name | Value |
---|---|
Title | A motivational research study on the marketing and advertising opportunities of Lufthansa with special attention to its image in the U.S. market, vol. II |
Box Number | 86 |
Report Number | 1949C [Vol 2] |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Travel and Tourism |
Commissioned by | Deutsche Lufthansa A.G. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Lufthansa |
Method | Interview; Test; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study on the image of Lufthansa in North America Vorschlag zu einer Motivstudie über das Image der Lufthansa in Nordamerika A motivational research study on the marketing and advertising opportunities of Lufthansa with special attention to its image in the U.S. market, vol. I |