Bericht zu einer Motiv- und Werberstudie über Arnel in Deutschland - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Bericht zu einer Motiv- und Werberstudie über Arnel in Deutschland
Box Number	88
Report Number	1980C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1967 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Amcel, Co. GmbH
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Amcel, Co. GmbH Go to Business Biographies
Brand	Arnel
Method	Interview; Test
Keywords	corporate image, textiles, synthetic, public opinion, marketing, fabric, anxiety, security, comfort, packaging, masculinity Go to Glossary
Language	German
Document linked to	Proposal for a motivational research study on the sale and advertising problems of Arnel in Germany Summary of our major findings and recommendations from a motivational research & advertising study on Arnel in Germany