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Field name | Value |
---|---|
Title | A psychological research study and test of three advertisements |
Box Number | 94 |
Report Number | 2124F |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Animal and Agriculture |
Commissioned by | Sander Allen Advertising, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Gold Crest; Velsicol |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for an advertising test and evaluation of a campaign to promote confidence in pest control specialists who display the symbol of "Gold Crest protection" |