Motiv- und Imageuntersuchung über C & A Brenninkmeyer in Mannheim und Hannover - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motiv- und Imageuntersuchung über C & A Brenninkmeyer in Mannheim und Hannover
Box Number	94
Report Number	2132C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1968 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	C & A Brenninkmeyer GmbH
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	C & A Modes, Ltd. Go to Business Biographies
Brand	C&A
Method	Test; Interview
Keywords	fashion, clothing, merchandising, advertising, female consumer, retail, housewife, design, price, pricing, comfort, social psychology, quality, consumer trend, buying habits Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Untersuchung über das C & A Image in Mannheim und Hannover