The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Title | A test of four advertisements for "DieHard" batteries - executive summary |
Box Number | 94 |
Report Number | 2138F Exec. Summary |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Automotive |
Commissioned by | J. Walter Thompson Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | DieHard; Sears |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A diagnostic appraisal of four (4) Sears "DieHard" advertisements A test of four advertisements for "DieHard" batteries |