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Field name | Value |
---|---|
Title | A motivational research study of opportunities for Simmons convertible sofas - preliminary draft proposal |
Box Number | 95 |
Report Number | 2155A Rev. |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Household Goods |
Commissioned by | McCann Erickson, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Brand | Simmons |
Method | Interview; Test; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A motivational research study of opportunities for Simmons convertible sofas - preliminary draft proposal |