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Field name | Value |
---|---|
Title | Proposition pour une ètude motivationelle concernant l'image de Simca et l'opinion en Suisse sur les automobiles en gènèral |
Box Number | 98 |
Report Number | 2218A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Automotive |
Commissioned by | Sociètè des Automobiles Simca |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Company | Go to Business Biographies |
Brand | Simca |
Method | Test; Interview |
Keywords | Go to Glossary |
Language | French |
Document linked to |
Simca dans l'optique du public Suisse: rèsultats d'une ètude approfondie rèalisèe pour le compte de la maison Sociètè des Automobiles Simca, Paris et Zurich |