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Field name | Value |
---|---|
Title | The need for a fresh start in the 70's - a psychological analysis of Geigy's distribution system |
Box Number | 99 |
Report Number | 2239C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Animal and Agriculture |
Commissioned by | Geigy Chemical Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Geigy |
Method | Interview; Observation; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
The image of Geigy's distribution system among wholesale re-sellers and retail dealers The image of Geigy's distribution system among wholesale re-sellers and retail dealers The need for a fresh start in the 70's - a psychological analysis of Geigy's distribution system: addendum I - an evaluation of the Geigy "agribusiness in a trillion dollar economy" conference |