The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Title | A motivational research study on increasing sales of Irish whiskey in the United States |
Box Number | 101 |
Report Number | 2293C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | United Distillers of Ireland |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Croton-on-Hudson, New York |
Brand | Jameson & Son; Gold Label; Paddy; Tullamore Dew |
Method | Interview; Observation; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study on increasing sales of Irish whiskey in the U.S. |