Bericht zu einem psychologischen Anzeigen-Konzeptionstest für Lavex - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einem psychologischen Anzeigen-Konzeptionstest für Lavex
Box Number	101
Report Number	2311C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1970 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Vereinigte Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Brand	Lavex
Method	Interview; Test
Keywords	paper towel, marketing, female consumer, tissue, hygiene, housewife, social psychology, corporate image, packaging, design, advertisement effectiveness test, slogan Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Marketingstudie über Papiertücher (tissues) in Frankreich