Vorschlag zu einer Motiv- und Marketingstudie für Zweifel Pomy-Chips - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketingstudie für Zweifel Pomy-Chips
Box Number	101
Report Number	2313A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1969 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Zweifel Pomy-Chips AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Zweifel Pomy-Chips AG Go to Business Biographies
Brand	Zweifel
Method	Interview; Test
Keywords	potato chip, marketing, snack, nutrition, flavor, female consumer, children, child consumer, housewife, corporate image, product personality, social psychology, food habits Go to Glossary
Language	German
Document linked to	Bericht zu einer Motiv- und Marketingstudie für Zweifel-Chips