Motiv- und Marketingstudie über das Sparen und das Image der Kantonalbanken - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motiv- und Marketingstudie über das Sparen und das Image der Kantonalbanken
Box Number	103
Report Number	2354C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1970 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	Verband Schweizerischer Kantonalbanken
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Verband Schweizerischer Kantonalbanken Go to Business Biographies
Method	Interview; Test
Keywords	savings, investment, bank, banking, borrowing, lending, marketing, money, loan, security, attitude, public opinion, consumer trend, social psychology, modernity Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Marketingstudie über das Sparen und das Image der Kantonalbanken