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Field name |
Value |
Title
|
The new bank customer: a motivational research study - statistical appendix, vol. II
|
Box Number
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104
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Report Number
|
2367C.6 Vol. II
|
Library
|
Hagley Museum and Library
|
Copyright
|
Hagley Museum and Library
|
Date
|
Apr 1971 Find out more about this year
|
Document Type
|
Report
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Industry
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Financial Services
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Commissioned by
|
Bankers Trust Company
|
Conducted by
|
Institute for Motivational Research, Inc.
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Place
|
Croton-on-Hudson, New York
|
Company
|
Bankers Trust Company Go to Business Biographies
|
Method
|
Test
|
Keywords
|
banking, savings, investment, marketing, customer profiling Go to Glossary
|
Language
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English
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Document linked to
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Proposal for a study to assist banks in attracting more money into savings accounts and checking accounts The new bank customer: a motivational research study, vol. I The new bank customer: a motivational research study - statistical appendix, vol. II The new bank customer: a motivational research study - statistical appendix, vol. II The new bank customer: a motivational research study - statistical appendix, vol. II The new bank customer: a motivational research study - statistical appendix, vol. II The new bank customer: a motivational research study - statistical appendix, vol. II
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