Vorschlag zu einer Motiv- und Imagestudie über Weissenburger Getränke - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Imagestudie über Weissenburger Getränke
Box Number	105
Report Number	2404A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	01 Sep 1970 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Weissenburg-Mineralthermen AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Weissenburg-Mineralthermen AG Go to Business Biographies
Brand	Weissenburger
Method	Interview; Test
Keywords	mineral water, marketing, beverage, consumer trend, brand choice, flavor, quality, promotion, corporate image, attitude, brand preference Go to Glossary
Language	German
Document linked to	Motiv- und Image-Studie über Weissenburger Getränke