New directions for automobile incentive programs: a pilot motivational study - Market Research and American Business, 1935-1965

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Field name	Value
Title	New directions for automobile incentive programs: a pilot motivational study
Box Number	106
Report Number	2445C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1971 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	John Plain Incentives, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	John Plain Incentives, Inc.; General Motors Corporation Go to Business Biographies
Brand	Pontiac
Method	Interview
Keywords	employee motivation, employee morale, salesmen, sales people, marketing, automobile dealer, car, award, morality, incentive Go to Glossary
Language	English
Document linked to	Study to determine the attitudes of dealers, sales managers, and salesmen towards current types of incentive plans and to provide John Plain with additional new material for its presentation to Pontiac 1972 motivational planning for Pontiac Motor Division