Tentative findings on O.F.C - Market Research and American Business, 1935-1965

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Field name	Value
Title	Tentative findings on O.F.C
Box Number	107
Report Number	2465B.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	01 Jul 1971 Find out more about this year
Document Type	Report; Memorandum
Industry	Food and Drink
Commissioned by	Shaller-Rubin Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Shaller-Rubin Company, Inc. Go to Business Biographies
Brand	O.F.C. (Old French Canadian)
Method	Interview
Keywords	Canada, alcohol, liquor, whiskey, brand awareness, brand association, marketing, promotion, market segmentation, consumer, decision making, drinking custom, customer profiling, taste, packaging Go to Glossary
Language	English
Document linked to	A proposal for a motivation research study on marketing O.F.C. as an 8-year-old whisky Interim report on the Old French-Canadian concept Marketing O.F.C. as an 8-year-old whisky Executive summary – marketing O.F.C. as an 8-year-old whisky