Vorschlag zu einer Motivstudie über den Konsum von Kernobst - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motivstudie über den Konsum von Kernobst
Box Number	108
Report Number	2485A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1971 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Schweizerischen Obstverband
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Schweizerischer Obstverband Go to Business Biographies
Method	Interview; Test
Keywords	fruit, marketing, apple, purchasing, nutrition, farming, female consumer, attitude, food habits, health, flavor, housewife, buying habits, consumer trend, buyer motivation, quality Go to Glossary
Language	German
Document linked to	Bericht zu einer Motivstudie über Kernobst