Improving the market for men's formal wear in a rapidly changing society: a proposal for a motivation research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Improving the market for men's formal wear in a rapidly changing society: a proposal for a motivation research study
Box Number	112
Report Number	2581A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1972 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	After Six, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	After Six, Inc. Go to Business Biographies
Method	Interview; Test; Consultation
Keywords	clothing, fashion, marketing, male consumer, African American consumer, Hispanic American consumer, attitude, United States, future, consumer trend, buyer motivation, decision making, social psychology, pricing, corporate image, sales, cost Go to Glossary
Language	English
Document linked to	Improving the market for men's formal wear in a rapidly changing society: a motivational research study, vol. I Improving the market for men's formal wear in a rapidly changing society: a motivational research study, vol. II