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Field name | Value |
---|---|
Title | Untersuchungsbericht über die Kommunikationswirkung einer BASF-Cassetten-Anzeige |
Box Number | 116 |
Report Number | 2695C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Electronics and Technology |
Commissioned by | J. Walter Thompson GmbH |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Keywords | Go to Glossary |
Language | German |