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Field name | Value |
---|---|
Title | A motivational and marketing study on bananas, resp. Chiquita bananas in Germany |
Box Number | 116 |
Report Number | 2713C (English) |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | United Fruit Continental; Young and Rubicam, Ltd. |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Company | Go to Business Biographies |
Brand | Chiquita |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Motiv- und Marketingstudie über Bananen bzw. Chiquita-Bananen beim Handel Deutschland |