Report on a motivational and creative analysis of Cheer advertising and marketing strategy - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report on a motivational and creative analysis of Cheer advertising and marketing strategy
Box Number	119
Report Number	2813B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1975 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Procter & Gamble
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Procter & Gamble Go to Business Biographies
Brand	Cheer
Method	Focus Group
Keywords	detergent, marketing, female consumer, United States, brand image, advertising, brand loyalty Go to Glossary
Language	English
Document linked to	Vorschlag zu einer Pilotstudie für Waschmittel