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| Field name | Value |
|---|---|
| Title | Proposal for a motivational research study on vitamins, healthfoods and supplements |
| Box Number | 122 |
| Report Number | 2929A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Food and Drink; Healthcare and Pharmaceuticals |
| Commissioned by | The Procter and Gamble Company |
| Conducted by | Ernest Dichter Associates International, Ltd. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Procter & Gamble |
| Method | Interview; Focus Group; Observation |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Motivational research study on motivating non-vitamin users to become users Motivational research study on motivating non-vitamin users to become users |