Highlights of the Dichter report - Market Research and American Business, 1935-1965

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Field name	Value
Title	Highlights of the Dichter report
Box Number	7
Report Number	128H
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1952; 1951 Find out more about this year
Document Type	Report; Letter
Industry	Food and Drink
Place	San Jose, California
Company	California Prune and Apricot Growers Association Go to Business Biographies
Keywords	fruit, prune, food, buyer motivation, sales, health, attitude, flavor, packaging, parent, nutrition, prestige, nature, gratification, children, age, women, newspaper advertising, magazine, advertising, promotion, slogan, hospital, brand, generic advertising Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the problems of spelling and advertising prunes Summary and outline of the prune report