How to face feet - a motivational research study of foot sufferers - Market Research and American Business, 1935-1965

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Field name	Value
Title	How to face feet - a motivational research study of foot sufferers
Box Number	96
Report Number	2182C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1969 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Scholl Manufacturing Company, Ltd.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	London, UK
Company	Scholl Manufacturing Company, Ltd. Go to Business Biographies
Brand	Scholl
Method	Interview; Questionnaire
Keywords	footwear, foot care, corporate image, young consumer, health, comfort, packaging, name, social psychology, guilt, gender, price, pricing, reputation, brand awareness, buying habits Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the opportunities for Scholl products in the youth market