Hudson paper napkins - letter - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Hudson paper napkins - letter
Box Number	25
Report Number	688A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	03 Jul 1957 Find out more about this year
Document Type	Letter
Industry	Household Goods
Commissioned by	Norman, Craig and Kummel, Inc.
Company	Hudson Pulp & Paper Corporation Go to Business Biographies
Brand	Hudson
Keywords	paper product, table napkin, female consumer, women, consumer trend, advertising, symbolism, signs and symbols Go to Glossary
Language	English
Document linked to	A motivational research study on Hudson paper napkins A creative memo on personality and advertising problems of the Hudson Paper, Co. Memo to: Norman, Craig & Kummel, Inc. Re: Hudson ad test MRP analysis of three Hudson radio commercials Norman, Craig & Kummel, Inc. Letter 9/20/57 MRP report on the Hudson 60-second paper towel commercial Letter re: pilot research study on Hudson facial tissues MRP report on the Hudson 20-second toilet tissue commercial Proposal for a motivational research study aimed at developing brand preference for Hudson toilet tissue MRP report on the Hudson 60-second damask napkin commercial Motivational response patterns to the two-ply Hudson toilet tissue commercial