Increasing mail order sales of the King-Size product line: a proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Increasing mail order sales of the King-Size product line: a proposal for a motivational research study
Box Number	110
Report Number	2532A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1971 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	The King-Size Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	King Size Company Go to Business Biographies
Method	Interview; Test; Consultation
Keywords	marketing, mail order, clothing, male consumer, fashion, shopping, advertising, communication, design, sales, body image, psychological segmentation, catalog, cost, plus-size clothing Go to Glossary
Language	English
Document linked to	Progress report – increasing mail order sales of the King-Size product line: a motivational research study