Increasing sales of Vitacolor tints and toners: a proposal for a motivational research study - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Increasing sales of Vitacolor tints and toners: a proposal for a motivational research study
Box Number	116
Report Number	2710A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1973 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Zotos International, Inc.
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	Zotos International, Inc. Go to Business Biographies
Brand	Vitacolor
Method	Interview; Test; Consultation
Keywords	hair, hair product, dye, color, marketing, beauty salon, distributor, wholesaler, trade literature, packaging, attitude, brand image, brand choice, salesman, communication, cost Go to Glossary
Language	English