Increasing the market for Beneficial Finance's services - a proposal for a motivation research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Increasing the market for Beneficial Finance's services - a proposal for a motivation research study
Box Number	104
Report Number	2392A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1970 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Al Paul Lefton Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Al Paul Lefton Company, Inc. Go to Business Biographies
Brand	Beneficial
Method	Interview; Test
Keywords	loan, credit card, finance, bank, marketing, money, decision making, cost Go to Glossary
Language	English