Interim report Molson's B. C. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Interim report Molson's B. C.
Box Number	60
Report Number	1331B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1960 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Molson's Brewery Limited
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Molson's Brewery, Ltd. Go to Business Biographies
Brand	Molson's
Method	Interview; Test
Keywords	alcohol, beer, brand choice, brewing industry, male consumer, corporate image, competitor analysis, television advertising, color, quality, label, marketing, reputation Go to Glossary
Language	English
Document linked to	Clarification and amplification of "Interim report, Molson's B. C."