Is the automotive laboratory a viable marketing concept? Proposal for a motivation study in two phases - Market Research and American Business, 1935-1965

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Field name	Value
Title	Is the automotive laboratory a viable marketing concept? Proposal for a motivation study in two phases
Box Number	101
Report Number	2307A Revised
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1969 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Lear Siegler, Inc.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Lear Siegler, Inc. Go to Business Biographies
Method	Interview; Test; Observation
Keywords	testing, automobile, car, servicing, technology, car-owner, cost, customer attitude Go to Glossary
Language	English
Additional information	Last page is a title page for 'Addenda', but no addenda is included.